Visual direction for brands that need clarity, coherence and a stronger visual world.
Services by Daria Minkova combine brand art direction, visual identity, textile print design and visual storytelling to help fashion, beauty and lifestyle brands become more recognizable, emotionally consistent and commercially ready.
Ways to work together
Each service is designed for a different stage of brand development — from a quick visual diagnosis to a full art direction system for brands ready to build a stronger visual presence.
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A focused mini-audit to identify what a brand’s visuals are currently communicating — and where the perception becomes unclear.
Through color, typography, imagery, rhythm, composition and atmosphere, an audience quickly forms an impression: clear or fragmented, refined or generic, memorable or forgettable.
This audit reviews one selected brand touchpoint and provides a concise PDF report with key observations, visual issues and priority recommendations.
Includes:
first-impression visual analysis;
review of one selected touchpoint;
identification of key visual inconsistencies;
3–5 priority recommendations;
PDF report delivered by email.
Best for: brands that want to understand what weakens their visual clarity before investing in a deeper visual direction, redesign or content development.
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A focused working session to define the missing visual direction and clarify the first strategic creative decisions.
This session is designed for brands that need more than feedback, but are not yet ready for a full art direction system.
The process helps clarify the brand’s current visual language, audience perception, references, emotional positioning and possible visual routes.
Includes:
brand and visual direction analysis;
identification of missing visual DNA;
mood direction or reference direction;
first solutions for image style, atmosphere, prints, content or identity;
clear next steps after the session.
Best for: founders, creative teams and brands preparing a new launch, rebrand, collection, campaign or content direction.
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A complete visual direction system for brands that need more than separate design elements.
This service translates the brand from a collection of visuals into a coherent visual world — one that manages perception, emotion and recognition across touchpoints.
The scope is defined according to the brand’s needs, stage and communication goals.
Can include:
extension of brand visual DNA;
image and campaign direction;
textile print direction;
brand identity development or refinement;
visual storytelling and narrative direction;
content system for digital communication;
launch visual control and creative supervision.
Best for: fashion, beauty and lifestyle brands that want to build a distinctive, recognizable and scalable visual identity.
Not sure where to start?
Book a free 15–20 minute intro call to meet, discuss your brand challenge and understand which format is the best fit.
Creative capabilities
Depending on the project, the work may include
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Logo, color palette, typography, visual rules, brand applications, labels, packaging and printed materials.
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Custom prints, seamless patterns, placement prints, print concepts for collections, color direction and technical preparation for production.
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Illustrations, visual motifs, campaign graphics, product graphics and custom artwork for garments, packaging or communication.
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Moodboards, shoot direction, campaign atmosphere, reference selection, visual narrative and content direction.
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Lookbooks, presentations, catalogues, social media templates, campaign materials and digital brand assets.
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Photo selection, retouching, color correction and visual refinement for lookbooks, campaigns, websites and social content.
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Eric Chen
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Ashley Pelzel, Experience camp
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Rebeca Camhi, Mingo
Let’s define what your brand visuals need next.Tell me about your brand, current challenge and the type of support you are looking for. I will review your request and suggest the most suitable format — from a visual audit to a full art direction project.