Logo Design & Label System.
BENGEROUS is a fashion apparel concept shaped by contrast, confidence and dark visual tension.
The name comes from the founder’s name, Bengiar, and carries a strong, almost dangerous energy — giving the brand a confident and provocative fashion character.
This project focused on creating a logo and label system, including size, care and neck labels designed to build a consistent brand presence across garments.
Logo Design
The BENGEROUS logo was created as a bold typographic mark with a sharp, horizontal structure and a strong fashion attitude.
Its clean and extended letterforms give the brand a confident, urban and slightly futuristic presence, designed to work across garments, labels and packaging applications.
Size Label System
The size labels were designed as a clear and functional extension of the logo system.
A minimal black-and-white layout keeps the information easy to read, while the typography and spacing maintain the brand’s sharp visual tone across different garment formats.
Care & Composition Labels
The care labels combine practical garment information with a clean graphic structure, allowing the functional details to remain visually aligned with the brand identity.
The result is a label system that feels simple, precise and consistent rather than purely technical.
Neck Label
The neck label was developed as a subtle but recognizable brand detail inside the garment.
Its minimal layout supports the overall identity while keeping the product experience clean, refined and brand-focused.
Hang Tag
A hang tag concept designed to extend the BENGEROUS identity into a refined physical detail.
The clean layout, sharp logo placement and textured gold gradient create a contrast between minimal fashion branding, urban night energy and a more elevated product experience.