Brand Identity & Visual Communication System
GDBD is a Russian brand of women's sports and casual wear in the sporty-chic style, offering functional pieces designed for an active lifestyle, combining comfort, athletic silhouettes, and elegance.
This project focused on creating a visual identity system for the brand, including logo design, packaging, sizing and composition labels, hang tags and a print concept for lining fabric.
The identity translates the rhythm of sport into a minimal graphic language, with lettering inspired by running tracks, movement and the visual codes of athletic culture.
Brand Identity.
Brand Applications.
Lookbooks
Seasonal lookbooks created to present each collection through a clean editorial structure, balancing product clarity with the brand’s bold athletic identity.
Brochure
A printed brochure designed to communicate garment care instructions in a clear, minimal and brand-aligned format. The gate-fold format was chosen to connect the visual concept with the campaign image and create a more tactile printed experience.
Postcards
Editorial collage compositions created as printed communication pieces, extending the GDBD visual language through imagery, movement and graphic rhythm.
Packaging
Packaging design created to extend the GDBD visual identity beyond the garment.
Bold graphics, branded patterns and sport-inspired details turn the packaging into a recognizable brand touchpoint.